Women Who Will Shape SF Style Next Year

by DouG Molidor | December 23, 2014

By Damion Matthews

"Alice Larkin Cahan...has mastered the art of 'effortless chic,' that 'thrown together' look that some women would pay a fortune to get. Surprisingly, her new label, Road 22, isn't for fancy dinner parties, but is comprised of luxurious t-shirts produced locally and in Los Angeles. "

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Street Smarts

by DouG Molidor | December 15, 2014

"At age 15, Fif Ghobadian fled Iran during its revolution for California with her family, and became all-too-familiar with the process of acclimating to a new culture, language and way of life."

Road Twenty-Two’s life-changing T-shirts

by Fif Ghobadian | November 22, 2014

By Lorriane Sanders

“Sure, finding the perfect-fitting T-shirt can feel like a life-altering experience. But actually changing lives? For that, there’s Road Twenty-Two. The startup fashion brand aims to use style to create stable employment for formerly incarcerated women turning their lives around.”


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A T-Shirt Company Giving Female Parolees a Shot

by Fif Ghobadian | November 22, 2014

By Diana Kapp

“Road 22 has high expectations for its employees. Yeah, it’s a new urban hipster T-shirt brand, but it does things differently. For one, it employs female ex-cons. And more: The founding team members made a commitment that their shirt designs must look amazing on all five of their completely different figures. Call it the sisterhood of the traveling tees.”

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