About us
CEO & CO-FOUNDER
FIF GHOBADIAN

I grew up in a privileged, sheltered world in Iran until, at the age of 15, the revolution led to the brutal death of many of my parents’ friends. My family and I lost almost everything and fled to the United States. In northern California my parents tried to recreate our life, acclimating to a wholly new culture and language, and a different sense of values.

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I grew up in a privileged, sheltered world in Iran until, at the age of 15, the revolution led to the brutal death of many of my parents’ friends. My family and I lost almost everything and fled to the United States. In northern California my parents tried to recreate our life, acclimating to a wholly new culture and language, and a different sense of values.

The struggle was worse for my parents, who gradually made several poor financial decisions, lost their assets, and became bankrupt.

My father and I moved into a small apartment in San Francisco with four roommates. My father, a respected business owner in Iran, could not find work due to his poor English. No one would hire him. I saw how terrible life could be when you didn’t have options or active support. He lost his confidence and became a broken man. My eyes were opened wide to the realities of life that we are all subject to. Since then, I have felt great empathy for people who for whatever reason find themselves on the harsher side of life.

Throughout the process I have been fortunate to rebuild my life and to gain a great deal of experience in finance. I understand how to use the power of money to affect a positive change in the world. Essentially, I believe that we are all the same and every one of us deserves a chance. I translate my core beliefs and my passion into my business. This is why I am so excited about creating the Road Twenty-Two brand.

I am committed to employing women in the United States who need a chance. My concurrent desire is to humanize the image of the women who were formerly incarcerated, homeless, or suffering from substance abuse, and to break through employment roadblocks. In doing so, I can absolutely change people’s lives for the better. This gives me joy.

CHIEF CREATIVE OFFICER & CO-FOUNDER
ALICE LARKIN CAHAN

I grew up in London in a family where aesthetics reigned King and Queen. With a fashion buyer mother and a design consultant father, the importance of style was ingrained in me from a very early age. Fashion gave me the ability to express who I was on the inside, even if that meant defacing my very proper school uniform!

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I grew up in London in a family where aesthetics reigned King and Queen. With a fashion buyer mother and a design consultant father, the importance of style was ingrained in me from a very early age. Fashion gave me the ability to express who I was on the inside, even if that meant defacing my very proper school uniform!

After graduating high school I decided to head to NYC to formally study fashion at F.I.T. I figured there must be some way that I could channel my love of style into a real career! Four years later I did just that. I traveled around Europe buying ready-to-wear collections and brought them back for the Park Avenue ladies.

My next and final stop was San Francisco. I had to get involved! I began styling for private clients and through this realized there was a lack of quality separates with a consistent fit. Along came Road Twenty-Two. This was an opportunity for me to use my design aesthetic while making a difference in the lives of some of the many women in the US who just need a chance.

THE COLLECTION

Our signature tees, sweatshirts and other designs are destined to be wardrobe staples. Made of the softest fabrics and with expert tailoring, our clothes look at once laid back and pulled together, and they get better after every wash. 

At Road Twenty-Two we have a commitment to fit without sacrificing style. As a team, we collaborated in order to design shirts that are not only on trend but fit most body types. We knew we had a hit when each team member, of every shape and size, could fit into the same shirt!

The story behind our clothes feels every bit as good as our fabrics. We employ women who need a chance, who were formerly incarcerated and are on the road to a better life. Made entirely in the USA, our clothes prove that style and social conscience can walk hand in hand.

Committed to the belief that what we wear can and should be manufactured close to home, our clothes are entirely products in the USA. The fabric sourcing, dying, sewing and screen printing all happen in California.

Road Twenty-Two puts socially conscious, eco-conscious people of style in a position to help via their choice of clothing. Which is a big choice, because it’s a daily choice. So they can choose a road with heart.